With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.
The research was conducted by online video community Channel Mum, which asked 1000 UK-based mothers and their families to watch a video of all the retailers’ 2015 Christmas campaigns before polling their opinion and creating a Goggle-box style reaction video (see below).
Mums’ most effective Christmas ads
2) John Lewis
Notably absent from the top 10 list was Sainsbury’s big budget ‘Mog’s Christmas Calamity’ ad. Within five days the ad has amassed over 11 million views, fast catching John Lewis with 14 million views on YouTube in 12 days:
The report also found that while TV is still the most popular place to first see the commercials, a third of mums interviewed said they now re-watch their favourites on YouTube.
Channel Mum is a community for mums, partnering with creators and vloggers to put parenting issues on YouTube.