Guest comment: Digital Banking – this time it’s personal
John Fleming, Webtrends that looks at how marketing personalisation is changing retail banking and helping in the retention and acquisition of customers.
marketing
Guest comment: Why $5m Superbowl ads are still worth it
Last Sunday’s Superbowl on CBS delivered the second highest overnight rating on record for the Super Bowl — behind only last year. With digital ratings expected to shatter records by going free on Apple TV for the first time, Jacques de Cock, faculty member at London School of Marketing, argues why $375m will be spent … [Read more…]
Click and collect boosts supermarket value- customer survey
Many customers find an increased click & collect service is improving the supermarket offering, with ‘more value’ being the number one are that they need to improve, according to a new customer survey.
Top ecommerce tips: 5 ways to use popular psychology to boost your conversion rate
Tom Weeks, UK Sales Director at Ve, shares some of the smartest ways brands can influence consumer behaviour through psychological triggers.
Analytics case study: Behind the scenes video shows how Google revamped Hertz marketing
Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a … [Read more…]
Top client retention tips: Three steps to keep your customers coming back for more
In an age where it costs five times more to acquire a new customer than it does to keep an existing one, Gavin Harris, senior UX consultant at Box UK looks at three simple steps digital marketers can take to increase their client retention.
Guest comment: Five key trends in programmatic for 2016
With more ads being bought through automated exchanges, how will the ad industry evolve in 2016? Kevin Tan, CEO, Eyeota looks at five key trends that he believes will impact programmatic this year.
Worst 10 CV buzzwords: ‘Motivated’, ‘strategic’ and ‘passionate’ top list
LinkedIn has revealed the most overused buzzwords of the UK’s marketing professionals – highlighting the adjectives that they should avoid this year if they want to stand out from the crowd.
Right to reply: Why the industry is getting it wrong with native
Native advertising is set to decline this year, with fewer brands prepared to invest in sponsored digital content. Nick Brown, CEO of Avid looks at the current state of native advertising and the issues surrounding measurement and creativity.
1 in 4 Brits to take a ‘digital detox’ in 2016
A quarter of Brits (25%) are planning to spend less time using social media or digital devices in 2016, with information overload and rising stress levels to blame, according to new research.