Last month’s ‘Happy Chewbacca’ viral showed the power (and unpredictability) of social media. Georgina Parsons, Head of Communications UK Visibrain looks at how the department store Kohl’s made smart use of its sudden fame, and what marketers can learn from this great disturbance in the Force…
Wearable tech firm Jawbone has faced heavy criticism for “insensitivity” after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’.
Pizza Hut has recruited Amaze to create a new website for the restaurant chain.
Amazon has finally launched its grocery service in the UK, in a major challenge to supermarkets.
The vast majority (80%) of ‘shared’ content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps, according to new research.
French fashion retailer La Redoute has chosen Visual IQ, the leading cross channel marketing attribution company, to grow its customer base as it continues its transition into a digital retailer.
Ryanair is using Bench marketing platform as part of the airline’s wider digital transformation and customer engagement programme.
As technology continues to improve, organisations are generating more content than ever before. Yet there’s always the risk of editorial mistakes and if readers find a flaw, they will let the publication know about it. Thanks to social media, customers can instantly react to the latest typo, factual inaccuracy or a design blunder. Gavin Drake, … [Read more…]
One in four (24%) decision makers say Facebook is their preferred social channel of choice when seeking information on a purchasing decision, ranking it ahead of Twitter and LinkedIn, according to a new study.
Marc Mühlenbach, Chief Marketing Officer at Flapit, offers 10 tips on how any business can use social media to engage with customers and build a community.