Top email marketing tips: 4 ways to keep your customers subscribed to your email list
Shaun Haase, CMO at ProsperWorks, looks at customer email list best practices for businesses.
marketing
Samsung partners food blogger Jack Monroe for TabPro S campaign
Samsung has launched a new video camapgin to promote its new TabPro S hybrid laptop, recruiting popular food blogger Jack Monroe.
Content marketing tips: The high cost of a small mistake
Gavin Drake, VP of Marketing at Quark Enterprise Solutions looks at the consequences of typos, and how businesses can avoid these slip-ups by automating the creation and management of content, taking the ability to make a mistake out of human hands.
Future tech: 5 ways immersive experiences are changing the marketing rules
The rise of new technologies such as virtual reality, Artificial intelligences and wearables are rewriting the rules of marketing, according to a new report.
Two-thirds of Olympics TV viewers will be second-screening- report
Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne.
Content marketing tips: 5 steps to drive superior customer experience
Content marketing is playing an ever more important part in the marketing mix, but how can it enhance customer experience? This new white paper from Amaze offers five steps to get the most out of content marketing.
Guest comment: Misrepresenting women is holding brands back
There’s a huge mismatch in terms of how women are portrayed in advertising and the current social reality, and it could be costing brands dearly, according to new research. The good news is that this presents a great commercial opportunity, says Elisa Birtwistle, Director and Head of Human and Cultural Foresight at The Futures Company.
UK retailers ‘ramping up tech investment to drive in-store sales’
Almost three-quarters (73%) of retailers in the UK are planning to increase digital investment in the next 24 months in an attempt to branch out from the traditional bricks-and-mortar customer experience and leverage new technologies to drive in-store sales, according to new research.
Shop on the spot: Welcoming shoppable video to the mainstream
John Babcock, VP, National Sales, RhythmOne, looks at why shoppable video could be the route to shifting purchase conversion rates towards mobile devices
Google ‘Expanded Text Ads’: 20% increase in CTRs
Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). Two months on, tech partner Kenshoo reports on how the new format is performing.