Maps Archives

Six Nations teams up with Amazon for AI-powered rugby stats service

January 28, 2020

Six Nations teams up with Amazon for AI-powered rugby stats service

Amazon Web Services and Guinness Six Nations are introducing five new, real-time, rugby statistics to give fans deeper insights into on-field action, ahead of the tournament that kicks off this weekend.

Black Friday sees 6% year-over-year improvement of in-store shopper traffic

December 3, 2019

Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak.

Huawei told it can’t use Google apps on new phones

August 29, 2019

Huawei’s next generation of smartphones will not be able to use Google apps and services under the current US trade ban, Google has said.

5G as a technology disruptor: the end of free Wi-Fi as a marketing tool?

August 22, 2019

Free wi-fi has often been used as a marketing tool to entice people into making larger purchases. But will the advent of ultra-fast 5G make these offers defunct? Liz Ince, Managing Consultant, analyses the implications of 5G on marketing tools.

Adform debuts cross-device targeting solution

August 19, 2019

Ad tech platform Adform has launched a new cross device targeting solution, using AI to help marketers target single users as the switch from mobiles and desktops and other devices.

Apple splits iTunes into three parts

June 6, 2019

Apple is splitting iTunes into three apps for music, podcasts and film and shows, in bid to further persuade its product owners to sign up to its Spotify-style Apple Music service, as well as its recently announced Netflix rival Apple TV+.

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

May 15, 2019

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

Google Maps opens to ads: more sponsored listings and ‘suggested locations’

April 11, 2019

Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing.

Consumers want delivery updates from the brands and retailers they shop with – not third-parties

March 26, 2019

Customers hate being ‘catfished’ by companies and a massive 80% of consumers admit a consistent post-purchase experience is fundamental to their desire to repeat-purchase, according to new research.

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

December 4, 2018

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.