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Google maps cleans up it act

July 26, 2016

Google have introduced an attractive refresh to the look and feel of Google maps. New fonts are a lot clearer making for improved readability. Google say they are looking for a “subtle and balanced” feel. Items such as roads and buildings are more simply drawn, with road and location names standing out. Colours of man-made … [Read more…]

Content, Mobile, Search Android, Apple, Google, local, Maps

Pokemon Gone!

July 25, 2016

Nintendo shares drop as investors respond to details of licencing agreement. Nintendo have seen shares rise some 60% since the augmented reality game phenomenon Pokémon Go launched. However, shares have fallen back on the announcement that Pokémon Go was developed by US firm Niantic. Nintendo announced profits from licensing would be limited. The debate and … [Read more…]

News games, Japan, local

Amazon tests ‘Uber-style’ delivery scheme: Car owners become posties

July 22, 2016

Amazon is testing a new scheme where it pays ordinary people to deliver its packages.

E-commerce advertising, Amazon, Android, local, retail

Smart cities warning: UK councils ‘not on track delivery’

July 8, 2016
Smart cities: London and five European partner cities hit €250m investment in IoT technology
Smart cities: London and five European partner cities hit €250m investment in IoT technology

Many local governments are lacking the budget, leadership and capability to progress smart initiatives and connected technology in cities across the UK, according to new research.

Mobile, News, Regulation government, local, Maps, technology, UK

Facebook debuts wireless access platform

July 8, 2016

Facebook is ramping up its efforts to bring internet access to remote parts of the world (and push its products in the process), with a new platform called OpenCellular.

Mobile, Social Facebook, images, India, local

Nescafe’s Tumblr switch: Six months on

July 5, 2016

At the end of last year coffee brand Nescafe made the surprising decision to move its entire global and local sites to Tumblr. This case study looks at how the Nestle-owned brand has fared in the following six months.

Ads, Social blogging, content, global, local, marketing

Cannes Lions case study: Harvey Nichols wins Grand Prix for ‘Shoplifters’ video

June 28, 2016

UK department store Harvey Nichols scooped the Cannes Lions Grand Prix in the film category, with a funny and engaging social campaign that promoted its loyalty app showing real footage of shoplifters (with cartoon faces to protect their identity).

Video, Viral email, local, marketing, media, music

Brexit – What can companies do to mitigate the impact?

June 24, 2016

In the wake of the Leave vote Frost & Sullivan explains that organizations should use the new reality to influence the economy and society in a positive way

Ads, Regulation Europe, government, local, UK

YouTube woos small businesses with free professional video ad tools

June 17, 2016

Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads.

Ads, Content, E-commerce, Mobile, Video, Viral advertising, Google, local, marketing, music

Facebook tracks in-store visits to link online and offline habits

June 16, 2016

Facebook is giving advertisers data to track how many people visited a store after seeing a campaign on the social network.

Ads, E-commerce, Mobile, Social Facebook, Google, local, marketing
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