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Latin America

Video viral of the week: Coca-Cola ‘security camera’ ad gets 5m YouTube views in one month

July 12, 2012

This heart-warming video from Coca-Cola continues the beverage giant’s ‘Happiness’ brand message, turning the negative perception of security cameras into something much more positive- boosting customers perception of Coke in the process. See why it’s our video viral of the week below…

Uncategorized, Video advertising, Latin America, security, YouTube

Global Facebook audience growth over past 5 years- Latin America leads the way

June 20, 2012

Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore.

Uncategorized Asia Pacific, comScore, Facebook, global, Latin America

Right to reply: UK serious crime website downed by hack attack

May 4, 2012

The website of the UK’s Serious Organised Crime Agency (Soca) has been taken offline following a cyber-attack. Andrew Kellett, senior security analyst at Ovum looks at why large organisations will need to beef up security as hackers become more sophisticated and ambitious.

Uncategorized Europe, Latin America, security, UK

Mobile marketing trends- demand for location-based services rise

April 25, 2012

There is a growing demand for location-based mobile services worldwide, with the likes of check-ins and mobile maps being the most demanded features for technology on the move, according to new research.

Uncategorized brands, Europe, global, India, Latin America

LoveFilm to stream ITV and BBC shows

January 10, 2012

Amazon-owned LoveFilm has signed new streaming deals with ITV and the BBC, as the online video service looks to boosting its UK television archive ahead of Netflix’s launch in the UK.

Uncategorized Amazon, BBC, content, Latin America, UK

Netflix splits DVD and streaming into separate brands

September 20, 2011

US DVD rental and streaming business Netflix is rebranding its DVD by mail service and adding the option of game rentals to its existing.

Uncategorized, Video brands, games, Japan, Latin America

Google ‘accounts for 9 of 10 searches in Latin America’

June 1, 2011

In the past year searches in Latin America surged 21 percent to more than 18.5 billion queries in March 2011, with the typical searcher conducting 167 queries during the month, according to new research.

Uncategorized Brazil, comScore, Facebook, Google, Latin America

Latin America: Cookie deletion leads to severe audience over-estimates

May 27, 2011

There is a discrepancy between server-based and panel-based data and reveals that cookie deletion that can lead to large overstatements in server logs’ measurement of the size of online audiences, according to a new study in Latin America .

Uncategorized Brazil, comScore, Latin America

Online coupons grow as consumer package goods get web right

April 11, 2011

Latest tracking data from North America confirms that the coupon industry is accelerating thanks to online coupon download platforms. Individual coupons from brands as well as aggregators such as Groupon are changing the nature of vouchers and online promotion use. The trend will be followed in Europe, Latin America and Asia…

Uncategorized brands, Europe, Latin America, marketing, retail

Video engagement in Spain and Latin America

February 5, 2011

Viewers in Spain displayed the strongest video engagement, averaging 17 hours per viewer during the month of October. Countries ranked by hours of video watched per viewer.

Uncategorized, Video Latin America, Spain
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