Online advertising is soaring worldwide, but some formats work better than others to get the message across to consumers. This US-based infographic from InsightsOne looks at those ads that cause the most irritation- and the negative impact on the brands behind them.
Many consumers are turned off when confronted with social logins and registrations forms, meaning brands can miss out on social advocacy as a result. This infographic from Janrain looks at the issues surrounding online registration forms.
As consumers become more savvy and demanding when it comes to online ads, with content marketing growing in importance as a result. This infographic from Content Amp looks at the key technology suppliers and platforms in content marketing, which covers everything from analytics to content generation and SEO to social.
Gmail was mistaken as an elobrate April Fool’s joke when it launched on 1st April 2004. But Google’s webmail service went on to become one of the most widely used and pioneering communications tools in the world. The mark the occasion, Google has posted an infographic on the Gmail blog which depicts all of the … [Read more…]
An adult woman will spend 8 months longer than a man on social networking sites during her lifetime, according to a new study by inbound marketing agency, Browser Media.
Visual.ly has launched a new tool that turns data from Google Analytics into infographics.
When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This infographic from software and consultancy firm SDL Social Intelligence looks at all three … [Read more…]
Over a third of rich media ads served on a web page are not being seen by the consumer, due to poor visibility on the page, according to new research.
Half of companies have lost a device with important company data on it, causing security implications for over a fifth of organisations, according to new data.
Banks’ marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research from the Direct Marketing Association (DMA).