Spotify helps UK music industry turn first profit in 15 years
Streaming services such as Spotify and YouTube have given the UK industry its first increase in profits recorded in 15 years, according to new reports.
India
Global mobile trends: How consumers pay for mobile use
Payment options continue to expand as mobile access becomes globally more widespread, and consumers in most markets prefer pre-paid plans over contracted service, according to an analysis by Nielsen. In fact, the U.S. is one of the few markets where contract plans are more prevalent.
Video viral of the week: Facebook users get virtual holiday in Cape Town
This social media campaign from Cape Town Tourism invited users to take a virtual tour of the South African city, getting 350,000 highly engaged users and a 118% rise in bookings in the process. See why it’s our video viral of the week below…
China overtakes US as top smartphone market
China has overtaken the US in terms of having the most active Android and iOS devices, according to new data.
Video viral of the week: Kit Kat ‘dancing babies’ gets 1m views in a week
Nestlé has launched a new video campaign in India featuring dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. See why it’s our viral video of the week below…
Global mobile ad spend: UK leads world
Global digital ad spending passed the $100-billion mark for the first time in 2012, with the UK leading the way, according to new research.
Surf 'Fulfill a Wish' Facebook camapign helps users grant children’s wishes
Surf Excel has launched a marketing initiative in India called ‘Fulfill a Wish’ calling upon its one million Facebook fans and consumers to be genies for a day and be the ones to fulfill wishes for a change.
Surf ‘Fulfill a Wish’ Facebook camapign helps users grant children’s wishes
Surf Excel has launched a marketing initiative in India called ‘Fulfill a Wish’ calling upon its one million Facebook fans and consumers to be genies for a day and be the ones to fulfill wishes for a change.
Facebook takes on Google with ‘Graph Search’
Facebook has overhauled its search engine in a bid to take on Google, letting users search for people, photos, places and other content that has already been shared on the social network.
‘Fake war’ on Wikipedia deleted after five years
In a stark warning to fact-checkers everywhere, a Wikipedia article detailing a 17th century war between Portugal and India has been deleted after being debunked as an elaborate hoax.