1. The first two sentences don’t make sense. Is it Digital Ad Spend or Mobile spend that is over $100m. The article seems to suggest that Mobile Ad spend alone will rise to $118m in 2013 -surely this should be a combination of Mobile and Digital Ad spend?

  2. Thanks for pointing out the error Gregor. The $118.4bn figure is for predicted digital and mobile ad spend in 2013 combined, as you correctly assumed. This has now been changed in the article. Thanks for the feedback!

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