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Google

Google’s Eddystone a beacon of opportunity in IOT?

August 12, 2015

Google (now Alphabet) last month unveiled Eddystone, a software platform for Bluetooth beacons that demonstrates a serious push into the Internet of Things. Beacons are small devices that use Bluetooth technology to send notifications and other actions to a passing smartphone or other Bluetooth enabled device. It had looked as though beacons were at risk … [Read more…]

Ads, News advertising, Android, Apple, apps, Google

Google surprise restructure as simple as ABC

August 11, 2015
Alphabet Inc. is the new parent company in Google restructuring
Alphabet Inc. is the new parent company in Google restructuring

Alphabet Inc. is the new parent company in Google restructuring.

News, Search analytics, Android, apps, brands, Google

Some respite for Twitter shares as board demonstrate confidence

August 11, 2015

Having sold some 379,000 shares in November Twitter’s Jack Dorsey has just purchased 32,000 shares at a cost of $875,000 as demonstration of confidence in the company. Other board executives also purchased shares in what appears to have been a co-ordinated move. The move seems to have worked with Twitter’s share price rising 7% over … [Read more…]

News, Social Facebook, Google, Twitter, Yahoo

Smartphones now main way to browse web in the UK

August 7, 2015

Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate. Some key findings from the report: • Smartphones are now the preferred way to browse the internet • Around a quarter of mobile internet users make a purchase on … [Read more…]

Uncategorized advertising, brands, broadband, Europe, Google

Video viral of the week: Very brings back Fresh Prince with shoppable YouTube ad

August 5, 2015

Very has created a ‘shoppable’ YouTube video ads in the UK, featuring Rizzle Kicks singing a cover of ‘Summertime’. See why its our video viral of the week below.

E-commerce, Video, Viral Google, marketing, music, UK, video

Microsoft HoloLens headset set for 2016 roll out

August 4, 2015

Microsoft will roll out its hololens augmented reality headset to developers in 2016, with a commercial release planned later.

Mobile, News Apple, BBC, brands, Google, Microsoft

Search ranking factors in 2015: Quality rules as keywords and link building drops

August 3, 2015

Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, according to new research.

Content, Search content, Facebook, Google, infographic, Search

Google Glass returns as clip-on attachment for workers

August 3, 2015

Google Glass is set to return, but not as we know it. A new version aimed at workers will come as a small attachment, letting people fix them to regular glasses.

Mobile Apple, apps, BBC, Google, Privacy

Instagram mobile ad revenue ‘to overtake Google and Twitter by 2017’

July 31, 2015

Instagram’s mobile ad revenues are set to reach $2.81bn by 2017, overtaking Google and Twitter’s mobile revenues with a little help from parent company Facebook, according to new research.

Ads, Mobile, Social advertising, Facebook, global, Google, Twitter

Google helps shoppers beat the queues with ‘peak hours’ app

July 30, 2015

Google Maps has launched a new feature that lets users see a business’ popular times for each day of the week.

E-commerce, Search Google, Maps, Search
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