Google ‘Market Finder’ matches small businesses to global markets
Google has launched a new analytics tool that helps businesses identify new customers and grow their export sales online.
Snapchat debuts retargeted ads that follow users around web
Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.
Facebook profit soars as mobile ads account for 88% of revenue
Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings.
Eggo creates Stranger Things ‘spoiler blocker’ Chrome extension
Kellogg’s waffle brand Eggo’s is running a promotion tied in with the launch of hit Netflix show Stranger Things 2, which features the brand.
Google dampens rumours of ‘revenue split’ with publishers
Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.
Found buys youth marketing agency Disrupt
Digital performance pioneer Found has acquired youth marketing agency Disrupt, combining each firm’s data analytics, social content and performance marketing.
Android users get “Pay With Google” for simpler mobile shopping
Google has launched a new mobile payment service for Android devices that aims to simplify the transaction process, called “Pay With Google”.
Google AI now teaching itself: Getting closer to ‘The Singularity’
Google’s AI can create better machine-learning code than the researchers who made it, according to the company.
IAB UK launches “Gold Standard” to clean up online advertising
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.
‘Generation Alpha’ will change how brands communicate
The consumers of tomorrow will think in a fundamentally different way to any generation before them and brands will need to approach them in a different way, according to a new study.