Top 10 Super Bowl ads: Groundhog Day, Baby Peanuts and MC Hammer
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
Apple ITP and the impact on digital marketing technology
Apple’s latest Intelligent Tracking Prevention (ITP) update aims to increase user privacy by preventing unwanted tracking – but could have a major impact on digital marketing, particularly when it comes to technology such as analytics and A/B testing tools. Jean-Noël Rivasseau, CTO and Founder, Kameleoon, explains ITP, how it works, the impact it has on … [Read more…]
When is the right time to launch an app for your business?
Rob Sandbach, Managing Director of Indiespring, explains the essentials you need to consider when it comes to getting your app ready for launch.
The race for Quantum Computing supremacy
Quantum computers are set to help us solve humanity’s most complex challenges – challenges that our existing computers can’t even scratch the surface of. With tech giants including Google, IBM, Microsoft and Intel racing to create the next generation of supercomputers, investment in quantum computing technologies are booming. But which companies are leading the way in quantum computing?
Lastminute debuts ‘Holiopathy’ ad campaign for January blues
lastminute.com has launched an insight-based multi-channel, international marketing campaign, dubbing the term ‘Holiopathy’ to promote its packaged products as a medicine-like remedy to January blues.
G-Star RAW partners Yext to drive 1.5m clicks to its online listings
Dutch denim brand G-Star Raw is working with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook.
Media industry trends for 2020: Collaboration culture, remote working and voice assistants for everything
Andy Wilson, Head of Media, Dropbox, shares his insights about the state of the European media industry and how technology is fundamentally shifting the way professionals collaborate and communicate.
Infographic: The 30 most popular social media influencers in the world
Over the last decade we’ve seen the rise in social media influencers grow and saturate the market, but which online identities are generating the most attention? A new infographic looks at the most popular social media influencers (according to Google).
Google shakes up ad industry: Third-party Chrome cookies blocked in 2 years time
Google plans to stop all third-party cookies on its Chrome browser by 2022, in a move that will have massive repercussions across the ad industry, which depends on them to track users.