Companies in the Fortune Global 100 were mentioned a total of 10,400,132 times online during a month-long period, with the majority of these mentions appearing on Twitter, according to a new report. The Burson-Marsteller Global Social Media Check-up 2012 examined the Fortune Global 100’s use of popular social networking platforms including: Twitter, Facebook, YouTube and, … [Read more…]
Yahoo has appointed Google executive Marissa Mayer as its chief executive, becoming the firm’s third boss in a year.
LinkedIn has added “social gestures” such as “like,” “comment” and “share” as the business-based social network looks tp compete with Facebook and Google+.
Kelvin Newman of SiteVisibility looks at how you can timetable your way to Seasonal Organic Search Campaign Success.
Following the announcement of Google’s Nexus 7 tablet Experian Hitwise looks at how the news had changed the way that UK consumers are searching online for tablets.
Mobile use in Argentina is on the rise, with Android accounting for the largest share of mobile webpage views, while iPads lead the tablet market, according to new research.
Dropbox is doubling the capacity of its paid plans but keeping its prices the same, as the online storage market leader looks to keep ahead of rivals such as Apple’s iCloud, Google Drive and Amazon’s Cloud Drive.
Google Maps has launched a cycle-specific routing on its Maps feature in theUK, including National Cycle Network routes.
Launched in August 2008, 4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio. This case study shows how the a multi-layered digital campaign was used to elevate the brand and increase the value of 4Music.com to its advertisers.
As more brands flock to social media platforms such as Facebook and Twitter to reach consumers, how can marketers measure the impact of their campaigns? This infographic from InventHelp shows how Google Analytics Assisted Conversions can be used to correlate social media traffic with sales, as well as showing some success stories from brands.