Yahoo drops Facebook and Google logins
Yahoo is ending its open login deals with Facebook and Google, a sign that the embattled web giant is now seeking greater independence from its larger rivals in the battle for ad dollars.
Google to ad restaurant menus and prices to search results
Google is planning to show restaurant menus and prices on the first page of the Google search results, as the search giant continues to speed up the search process for users (but potentially drive down the traffic for businesses).
Yahoo’s $1bn R&D drive to lure consumers away from Google and Facebook
Yahoo! invested $1bn during 2013 on product development to boost its media, news and entertainment offerings to serve advertisers and consumers better as it takes head on giants like Google, the company has revealed.
Primark gets 1.7m likes in 6 months on Facebook
Low cost fashion retailer Primark has stormed into the UK top five for the first time in the latest Retail Social Media Benchmark results from eDigitalResearch after attracting 1.7 million ‘likes’ on their Facebook page alone in the past six months.
Google takes voice search to Chrome: The rise of conversational search
Google is testing a new version of its Chrome browser that incorporates voice search, following on from similar move in its Google Glass and Google Now software.
94% of consumers expect brands to offer click-to-call on search results
Nearly 19 out of 20 (94%) of UK smartphone users have, at some point, needed to call a business directly when searching for information on a smartphone, accordiong to a new poll conducted by Google.
Google and Yandex unite for real-time bidding ad scheme
Russia’s largest search engine, Yandex, has struck a real-time bidding (RTB) partnership with Google, granting its ad clients access to Google’s DoubleClick AdExchange.
Case study: Watch retailer campaign gets 1,300% ROI with remarketing
A precision remarketing campaign from digital agency, Periscopix has resulted in 1,300% ROI for Watchfinder, the premium, pre-owned watch retailer. Average order value on the site has increased by 13% as a result of the campaign.
Gmail adds simple ‘unsubcribe’ button for marketing emails
Google has integrated an unsubscribe option to Gmail, helping users opt out of marketing messages without having to search for obscure unsubscribe links in emails.
Samsung Galaxy S5: Can ‘less gimmicks’ approach boost flagging sales?
Samsung has launched its flagship Galaxy S5 smartphone, with an iPhone 5S-like finger print sensor, water-resistance, faster camera and a range fitness-related features, as the world’s largest phone maker looks to boost its slowing growth.