Cannes Lions 2016: India’s first transgender pop group scoops prize for Red Label Tea
A campaign featuring transgender pop band ‘from India has won the second annual ‘Glass’ Award at Cannes Lions, for its work to promote gender equality.
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Brands using virtual reality: Top 10 YouTube 360 ads
In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year.
London ‘best in UK for women in tech’
London offers the best opportunities in the UK for women working in the technology sector, but more work to be done as one in ten tech teams have no female employees, according to new research.
Web testing tips: ‘Online First’ model for new initiatives drives down cost and risk
Anoma van Eeden, Head of Marketing EMEA, Optimizely explains how online testing is being used by innovative companies to understand the cost, risk and timing of new initiatives – from cross channel marketing campaigns to product launches.
Viral of the week: Adobe challenges artists to re-create lost masterpieces with Adobe Stock
Adobe has launched a multi-channel campaign in the UK and US, challenging four digital artists from its Behance artist community to intricately re-create lost, stolen or destroyed art using just Adobe Stock photography. See why it’s our video viral of the week below…
Top Euro 2016 sponsors: Kia Motors and Vauxhall score big
Car companies are enjoying the most success from Euro 2016 , gaining the highest proportion of searches amongst all brand sponsors, according to new research.
Cannes Lions 2016: Yahoo reveals storytelling mobile ad format ‘Tiles’
Yahoo has launched ‘Tiles’ a new mobile ad format that lets brands to tell visual stories on mobile devices.
Snapchat ads: 92% of ad campaigns boost offline sales too
Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores.
Guest comment: What has the EU ever done for ecommerce?
The Digital Single Market aims to make cross-border ecommerce easier, from shipping and VAT to consumer rights and watching iPlayer abroad. Philip Rooke, CEO of Spreadshirt, looks at how Brexit could limit the benefits from this upcoming EU initiative.
Snapchat finally opens up to third-party ads
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising.