Facebookers give top 10 reasons for using social media
When asked about their main reasons for using social media, over 4 in 10 Facebookers list keeping up with their friends as one of their biggest motivations, according to new data.
global
Creative industries unite to lead post-Brexit growth
The creative industries can lead economic growth in the post-Brexit UK, industry leaders said this week.
Nescafe’s Tumblr switch: Six months on
At the end of last year coffee brand Nescafe made the surprising decision to move its entire global and local sites to Tumblr. This case study looks at how the Nestle-owned brand has fared in the following six months.
Ten years of digital growth: Ireland leads Europe for long-term ad spend
Ireland has enjoyed the best digital growth in Europe over the past decade, followed by ulgaria and Poland, according to new research looking at online ad spend over the past ten years.
Battle of the Facebook chat apps: WhatsApp used more than Messenger
Facebook’s two chat apps, WhatsApp and Messenger, are both enjoying a healthy growth in users, but new data shows that the social’s native app lags behind.
Unilever’s CMO pledges to end sexist stereotypes in ads
Unilever’s Chief Marketing Officer Keith Weed was at Cannes this year to discuss how consumers engage brands that challenge stereotypes and take up strong corporate social responsibility issues.
Brexit: Marketing industry figures react to EU exit
The shock result of the EU referendum has left the UK marketing industry asking: What Next? We have gathered some of the key quotes from people in the sector on how UK leaving the EU could change digital marketing in the UK.
On the Ground in Cannes: The Long Road to Changing Gender Portrayals in Advertising
This year’s Cannes Festival once again celebrates the creative industry, but is the role of women in the sector taking a step backwards? Stephanie Himoff, Managing Director, Northern Europe at Outbrain, tackles the gender issues in the creative industry.
DMA comment: What does Brexit mean for the marketing industry?
Following the result of the EU referendum this morning and the UK’s choice to leave the union, please find below some comments on what this means for the marketing industry from the CEO of the DMA, Chris Combemale.
Cannes Lions 2016: Top digital winners announced
A ‘new’ Rebrandt painting created by AI, a VR news app and a heart warming animated film Justino have scooped the some of the top digital awards at this year’s Cannes Lions fesatival.