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global

The most amazing facts about Facebook [INFOGRAPHIC]

July 21, 2016

Which global region uses Facebook the most? And what is the average friend number for users? This new infographic from Dark Bear Web Solutions looks at some of the key facts behind the biggest social network in the world.

Social Facebook, global, infographic

Unilever buys Dollar Shave Club for $1bn

July 20, 2016

Dollar Shave Club, the firm that shook up the men’s shaving industry, has been bought by FMCG giant Unilever for a reported $1bn.

E-commerce, News Australia, brands, FMCG, global, video

Guy Phillipson to step down as IAB boss after 12 years

July 20, 2016

Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau is to step down in January 2017 after exactly 12 years heading the industry body.

Ads, Regulation advertising, global, marketing, media, UK

Third of 16-24s use social media for product research

July 19, 2016

With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels.

E-commerce, Search, Social brands, Facebook, global, media, Search

The five types of millennials: From mobile mavens to thrifty traditionalists

July 19, 2016

Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed.

Ads, Mobile, Social, Video advertising, content, demographics, global, marketing

Who were the true winners and losers of Euro 2016? [INFOGRAPHIC]

July 19, 2016

Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament.

Ads, Content brands, content, France, Germany, global

YouTube ad viewability reaches 93% [INFOGRAPHIC]

July 18, 2016

Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web.

Ads, Video advertising, apps, global, Google, infographic

New ‘hyperlocal’ ad format targets people near posters

July 18, 2016

Global advertising technology firm Crimtan is working with Digital Element to offer clients new ‘hyperlocal’ ad tech that helps target specific users on the move.

Ads, Mobile advertising, digital marketing, global, marketing, technology

Finding the treasure trove: Making consumer insights pay off [INFOGRAPHIC]

July 18, 2016

Thanks to digital channels, consumer product companies now have a direct connection to the needs and aspirations – the ‘pulse’ – of consumers. This new report from Capgemini looks at how they make the most of these insights.

Ads analytics, global, infographic, marketing, UK

Pokémon Go! launches in UK: How can brands catch the craze?

July 14, 2016

Pokémon Go, the hugely popular augmented reality game has finally launched in the UK. But how can brands capitalise on the latest mobile craze?

Mobile, Social Android, brands, Germany, global, retail
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