Facebook tackles fake news with ‘fact check’ alerts
Facebook has launched a new feature designed to discourage users form sharing false or “disputed” news.
global
Fake news and advertising: Premium publishers “protect brands from negative effects”
Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile – with lifts of up to 92% in some instances, according to new research.
Global online ad fraud will cost industry $16.4bn in 2017
The cost of global online ad fraud could reach $16.4bn this year, with advertisers set to lose more than twice as much as previous estimates suggested, according to new research.
Big brands pull Google ads over extremist content fears
M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government.
Global video ad trends: Mobile devices drive viewership
Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution, according to new research.
IAB UK gets first marketing boss
The Internet Advertising Bureau (IAB) UK has appointed Snap Inc’s James Chandler in the newly created role of Chief Marketing Officer.
UK shoppers rate retail experiences “merely average”
Only 40% of UK shoppers think their favourite retailers provide a good or great customer experience, and accurately anticipate their needs, according to new research.
New analytics took helps luxury brands understand cross-border shopping
Contactlab, a fast growing engagement marketing platform for lifestyle brands, and Amadeus Italia, the Italian branch of the provider of next generation technology solutions for the global travel industry announce a partnership to create a Travel Intelligence solution called Luxury lab.
Sponsored elephants? #MarchforGiants brings 3D posters to life around world
18 Feet & Rising’s ambitious campaign #MarchforGiants (March 23 to March 26 2017) will see a herd of 3D virtual elephants transcend global borders as it parades across giant outdoor advertising screens in three continents.
Global digital skills trends: EMEA finishes bottom for technology usage in recruitment
A new global study commissioned by the Futurestep division of Korn Ferry reveals the missed opportunity for companies that fail to strategically link talent acquisition with business strategy.