Micro Moments is Google’s term for when consumers suddenly have the need to know or do something. Oliver Gold from mobile ad company YOC looks at four defined micro moments and what advertisers and marketers need to consider when addressing these opportunities.
Sony Music US Latin has teamed up with the location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.
Facebook’s moderation policies on sex, violence and hate speech have been exposed in a newspaper report this week, after criticism over the social network’s handling of extreme content.
With the new GDPR regulations coming into force just 12-months from now, the research from Compuware reveals that the majority of retailers are still at risk of incurring costly non-compliance fines, despite organisations having made some progress since the same survey was conducted last year.
This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging markets.
Unilever’s Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.
With the General Election just around the corner, the chances are we’re all going to find ourselves floating in another digitally-engineered filter bubble. Luke Townsend, Marketing Director, Found looks at why we should have a rethink about the content we are going to be served in the next few weeks.
More than three quarters (78 per cent) of UK adults would likely switch to an alternative retailer when next shopping for products online if they have a poor ordering experience, according to the third annual JDA/Centiro Customer Pulse 2017 Report conducted by YouGov.
The issue of sizing is a huge challenge for the global fashion industry, due to a lack of a universal sizing system, which leads to a large number of returns. Isabelle Ohnemus, founder and CEO of EyeFitU, discusses technological and collaborative solutions which the fashion industry should consider to best manage this issue.
Online now forms a key part of the sports viewing experience for many sports fans, according to new research from Global Web Index.