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global

ICANN gives greenlight for ‘.brand’ domain names

June 21, 2011

ICANN’s board of directors has voted Monday to allow virtually unlimited new domain names based on themes as varied as company brands, entertainment and political causes, in the system’s biggest shake-up since it started 26 years ago.

Uncategorized brands, Entertainment, global, security

BBC News product launches on connected TV

June 20, 2011

The BBC has launched its BBC News product for connected TV which will bring video news clips via the web to living-room TV screens.

Uncategorized advertising, apps, BBC, content, global

Video ad marketplace SpotXchange expands to UK

June 20, 2011

SpotXchange, a global marketplace of video ad inventory, is further expanding into the United Kingdom and Europe with the appointment of Andrew Moore, a former AOL Advertising (UK) executive, as SpotXchange’s new Managing Director in the UK.

Uncategorized advertising, agencies, AOL, Europe, global

Twitter adds own-brand short URLs

June 14, 2011

Twitter has launched a built-in link shortening service that automatically condenses long URLs down to 19 characters.

Uncategorized analytics, global, Google, Twitter

Global Internet traffic ‘to quadruple by 2015’

June 13, 2011

The number of network-connected devices will outnumber people 2 in three years time, while a million minutes of Internet video to be transmitted per second, according to a new report.

Uncategorized, Video broadband, global, mobile internet

Google to ramp up display ads with Admeld buy?

June 10, 2011

Google is reportedly on the verge of buying online advertising technology company AdMeld. for about $400m, according to media reports.

Uncategorized advertising, content, global, Google, media

NFC Mobile Payments: ‘Contactless’ transactions ‘to reach $50bn by 2014’

June 10, 2011

A new report from Juniper Research forecasts that global NFC mobile contactless payment transactions will reach nearly $50 billion worldwide by 2014. Following on from the Orange Mobile Payments service launch in the UK, 2011 and 2012 are expected to be banner years for NFC service rollouts.

Uncategorized Europe, global, marketing, retail, UK

IPv6 key to web’s future says Google

June 9, 2011

In the build up to World IPv6 day approaching on June 8th, high profile Internet companies are speaking out about of the importance of the new addressing standard to the future of the web.

Uncategorized Facebook, global, Google

Guest comment: Are display ads better than search ads?

June 7, 2011

It’s a common budgeting conundrum for advertisers- where do we focus our ad spend? Farhad Divecha, director of AccuraCast, weighs up the relative merits of display versus search advertising, and what factors should inform a decision on where to spend your budget.

Search, Uncategorized advertising, global, Google, UK

Pepsi woos European digital agencies with competition

June 7, 2011

PepsiCo has announced an open call for digital entrepreneurs across Europe to apply to take part in ‘PepsiCo10’, a new programme that will discover and support new technology innovations.

Uncategorized agencies, brands, digital marketing, Europe, global
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