Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Global Internet traffic ‘to quadruple by 2015’

June 13, 2011

The number of network-connected devices will outnumber people 2 in three years time, while a million minutes of Internet video to be transmitted per second, according to a new report.

Communication network Cisco predicts that the number of network-connected devices will be more than 15 billion, twice the world’s population, by 2015.
In the recently released fifth annual Cisco Visual Networking Index (VNI) Forecast (2010-2015), the company also said the total amount of global Internet traffic will quadruple by 2015 and reach 966 exabytes per year.
The projected increase of Internet traffic between 2014 and 2015 alone is 200 exabytes, which is greater than the total amount of Internet Protocol traffic generated globally in 2010.
On the verge of reaching 1 zettabyte by 2015, which is equal to a sextillion bytes, or a trillion gigabytes, global IP traffic growth is driven by four primary factors, according to Cisco.
They are:
1. An increasing number of devices: The proliferation of tablets, mobile phones, connected appliances and other smart machines is driving up the demand for connectivity. By 2015, there will be nearly 15 billion network connections via devices — including machine-to-machine — and more than two connections for each person on earth.
2. More Internet users: By 2015, there will be nearly 3 billion Internet users –more than 40 percent of the world’s projected population.
3. Faster broadband speed: The average fixed broadband speed is expected to increase four-fold, from 7 megabits per second in 2010 to 28 Mbps in 2015. The average broadband speed has already doubled within the past year from 3.5 Mbps to 7 Mbps.
4. More video: By 2015, 1 million video minutes –the equivalent of 674 days –will traverse the Internet every second.
The study predicts that Global IP traffic is expected to reach 80.5 exabytes per month by 2015, up from approximately 20.2 exabytes per month in 2010.
Average global IP traffic in 2015 will reach 245 terabytes per second, equivalent to 200 million people streaming an HD movie (1.2 Mbps) simultaneously every day.
“The explosive growth in Internet data traffic, especially video, creates an opportunity in the years ahead for optimising and monetising visual, virtual and mobile Internet experiences. As architect of the next-generation Internet, Cisco stands ready to help our customers not only accommodate this rapid expansion of Internet activity through the evolution of their networks but also help them thrive as a result of it,” said Reshaad Sha, strategy director at Cisco Internet Business Solutions Group.

Uncategorized, Video broadband, global, mobile internet

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT