Spoof news site The Daily Mash signs mobile ad deal
UK satire website The Daily Mash has appointed 4th Screen Advertising as its exclusive mobile advertising sales partner.
global
Top 10 global brands: Facebook fastest riser after record IPO
Apple is remains the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19 in Millward Brown’s latest global brand study.
Many Brits ‘never return to slow loading websites’
Slow running and unreliable websites are still a major gripe for British Internet users, causing over a third of customers to never come back, according to new research.
Spotify set for $4bn funding boost?
Spotify is embarking on a new funding round that would value the online music streaming service at up to $4bn, according to a new report.
Amazon to sell ads on Kindle Fire home screen?
Amazon is considering selling ads on its new Kindlie Fire tablet homescreen, according to a newspaper report.
India- Mobile web to overtake fixed line this year
The use of the mobile Web is set to overtake fixed-line Internet in India by the end of the year, as the country’s mobile revolution continues at full speed, according to new data.
Advertising campaign promotes Christian Aid Week
International development charity, Christian Aid is launching a marketing campaign to encourage donations and support in the run up to Christian Aid Week (13-19 May), the main fundraising event in its annual calendar.
Pinterest gets $100m funding boost from Play.com owner Rakuten
Social media ‘pinboard’ Pinterest has won $100m (£63m) in funding from Japanese internet retailing giant Rakuten and existing investors.
Yell boosts local ecommerce tools with Moonfruit buy
Yell has bought DIY website and online shop builder Moonfruit for £18m as part of its ongoing strategy to become a leading provider of local eMarketplaces.
New Yahoo boss rallies the troops with staff memo
Ross Levinsohn, global media chief at Yahoo, has been named interim CEO after Scott Thompson resigned over the weekend. In this leaked staff memo he aims to raise morale by highlighting how “In spite of the very bumpy road we’ve traveled, we are achieving genuine and meaningful successes in the marketplace every day and heading … [Read more…]