Web stat firms Kantar and ComScore join forces
ComScore has formed a strategic alliance with Kantar outside of the US, in a financial deal that will see the two combine their products, data assets, technology, research and relationships.
global
Axonix launches first ‘white label’ ad exchange for brands
Axonix, a mobile ad exchange backed by Telefónica and affiliates of Blackstone’s GSO Capital Partners, has o launch the industry’s first technology platform that enables any organisation to launch their own mobile ad exchange.
Netflix launches in Cuba following US trade U-turn
Netflix has launched in Cuba, one of the first US firms to launch in the country after the recent loosening of U.S. trade restrictions.
Tweets to return to Google search results
Twitter deal with search company will increase exposure of the content posted by its users as the company strives to kickstart growth.
Micromax overtakes Samsung in India smartphone sales
Samsung has been overtaken as the largest seller of smartphones in India by local budget brand Micromax for the first time, according to new research.
Apple catches Samsung as top smartphone seller
Apple has caught up with Samsung as the world’s biggest smartphone seller in the world, due to soaring sales of its larger iPhone 6 model, according to new research.
Marketing gets personal: 90% say ‘individualised marketing is the future’
Twice as many companies now have strategic data-driven marketing initiatives than in 2013, according to new research.
Guardian launches new website to complete multi-platform redesign
The Guardian has revamped its website, as the newspaper looks to reflect how readers consume news rather than how journalists categorise it.
WeChat tests ads: Coke and BMW first to sign for Chinese WhatApp rival
WeChat is testing ads with BMW and Coke among the first brands appearing on users phones, as China’s most popular social networking app explores ways to monetise its huge user base.
Global ecommerce trends 2015: UK leads the way in Europe and North America
Ecommerce is set to boom across Europe and North America this year. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%, according to new research.