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global

Tweets reveal top security trends in 2015

June 9, 2015

Infosecurity Europe has been hot on the agenda for the UK IT security industry this week, with many taking to Twitter to express their views on the top trends and issues. As this year’s show draws to its close, identity security specialist Ping Identity looked at the key social media statistics and analysis of this … [Read more…]

Regulation analytics, Europe, global, government, marketing

China’s Tmall woos international brands to take sale global

June 8, 2015

Alibaba–owned B2C shopping site Tmall is promoting its mid-year sales promotional campaign on May 25, drumming up partnerships with international brands for various products. In line with its business upgrade strategy, Tmall is mobilizing “grand” imports. It has entered into cooperation with the world’s top 10 ranches, four largest fishing grounds and 100 leading chateaux, … [Read more…]

E-commerce agencies, brands, China, global, government

CSR case study: Edun documentary champions ethical fashion (and boosts sales 800%)

June 5, 2015

Fashion brand Edun wanted to showcase ‘Made in Africa Philosophy’, so it partnered with VICE to create a documentary in the Congo to exploring the gorilla’s fight for survival as a species. This corporate social responsibility case study looks at how the Bono-owned brand created a fresh identity around ethical trading, boosting sales 800% in … [Read more…]

Ads content, global, retail, video

Xiaomi now world’s second-biggest wearables maker

June 5, 2015

Xiaomi, often called ‘China’s Apple’, is now the second biggest wearables maker in the world, according to new research.

Mobile Android, Apple, China, global, Samsung

Football search trends: Liverpool and Arsenal top Google league

June 4, 2015

While Chelsea Football Club finished the season as 2014/15 English Premier League champions, new research reveals its website trails rivals when it comes to visibility in Google UK searches, according to new research.

Search brands, content, Facebook, global, Google

Connected cars ‘to make up 20% of global car market by 2019’

June 3, 2015

The smart car sector will continue to outperform all other connected devices over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019m, according to new research.

Ads analytics, China, Europe, global, India

Microsoft plans Windows 10 global launch on July 29

June 2, 2015

Microsoft has confirmed the launch date of Windows 10 aiming to unify its operating sytem, while bringing back the Start menu alongside new facial and fingerprint recognition technologies for easy sign in.

Mobile, News global, Microsoft

Linking data ‘biggest challenge for global marketers’ (infographic)

May 29, 2015

Digital marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing, according to new research.

Ads Australia, brands, digital marketing, Europe, global

Johnnie Walker “smart bottle” knows when you’ve opened it

May 29, 2015

Diageo has launched a “smart bottle” for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone. The ‘ThinFilm’ technology also recognizes when the bottle has been opened, allowing a personalized conversation to continue between the brand and the … [Read more…]

Ads, Mobile brands, global, marketing, mobile marketing, smartphones

Greenpeace UK appoints 33Seconds for digital push

May 29, 2015

Greenpeace UK has appointed 33Seconds to implement a series of online fundraising campaigns focussed on supporter recruitment, following a competitive pitch.

Ads global, local, media, UK
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