Half of US web users now watching Netflix
With Netflix launching this week in Spain, Portugal and Italy, new research suggests that half of the US population now regular watched the video streaming service.
global
JUST EAT boosts multichannel marketing
Online takeaway firm JUST EAT has hired Visual IQ, a cross channel marketing attribution company, to optimise its multi-channel marketing.
Mobile ‘now accounts for 68% of social ad clicks’
Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research.
Twitter cuts 8% of global workforce
Twitter is cutting more than 300 jobs, or roughly 8% of the company’s global workforce, as reinstalled CEO Jack Dorsey looks to boost the social netowrk’s fortunes after nearly a decade of financial losses.
Time watching video on digital screens ‘now matches TV’
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms globally according to new figures.
Digital commerce ‘not yet delivering for UK businesses’
Just 19% of total annual revenue comes from digital sales channels, but growth is expected as strategies mature and IoT and wearables rise up the agenda, according to a new report.
Dell snaps up data storage firm EMC for $67bn
Dell has bought EMC Corporation, creating the world’s largest privately-owned, integrated technology company.
Facebook adds six new emojis to ‘Like’ options
Following speculation about how Facebook would add a new ‘dislike button’, the social network has revealed it is testing six additional emojis to its ‘like’ button, dubbed ‘Reactions’.
Facebook ‘pays less UK tax than average worker’
Facebook has defended paying just £4,327 in UK corporation tax for the whole of last year, saying it operates within the law.
Global chat app trends: WhatsApp most popular in India
A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day.