Youku Tudou and Mirriad launch in-video ads in China
Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard.
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John Lewis Christmas ad premieres on YouTube
The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in their campaigns.
John Lewis Christmas ad: A social media analysis
The John Lewis Christmas ad has become something of a cultural landmark in the UK. With the latest version set to air on TV tomorrow morning, new data looks at the social media impact of the ads over the past 5 years.
New Facebook AI can describe photos to blind people
Facebook is working on new artificial intelligence technology that can describe photos to people who can’t see them.
New Economist ad format guarantees reader attention
The Economist has launched ‘Attention Buy’, a new model that guarantees and trades on reader attention.
Black Friday prompts rise in ‘self-gifting’
More people buy for themselves in the run up to Black Friday, in comparison to those buying for others.
L’Oreal creates in-house ‘content factory’ for brands
L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global.
Half of Facebookers watch videos on the site- report
With Facebook set to announce healthy revenues in their third quarter earnings call later today, new research from Global Web Index looks at one avenue that promises to be a key revenue stream for Facebook in the future – video.
MasterCard invites coders to win $100,000 at London hackathon
MasterCard is launching its Masters of Code competition with a London hackathon on November 14th and 15th at the Impact Hub in Westminster.
Dulux recruits lifestyle bloggers for visualiser campaign
Dulux is using influential bloggers to trial their Visualiser app, and write their own content as the paint brand embraces social media marketing.