A “state of the data nation” infographic reveals that the European market for audience data almost tripled from Q4 2014 to Q4 2015, experiencing a massive 154% growth.
Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express.
What are the key motivations behind ad-blocking? This new research from Global Web Index suggests that annoying ads, rather than privacy issues, drive most people to filtering software.
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