As Queen Elizabeth II celebrates her 90th birthday, Qing Wang, Professor of Marketing and Innovation at Warwick Business School, reveals five reasons why she is a distinct advantage for UK business following her recent research of Chinese consumers in 13 cities covering five regions of China.
Leaving the EU will add 30% to the price of an average import to the UK and cost the typical SME importer £163k a year through increased shipping costs, duties and taxes, red tape and border delays, according to a new study.
Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year.
Nestle is using Shazam’s visual recognition tools to support the launch of its first connected machine Prodigio.
The European Parliament has voted on the biggest shake-up of data protection laws for 20 years, promising bigger fines for companies that fail to look after consumer’s data.
IPA’s Bellwether report indicates that UK marketing budgets have risen in the first quarter of 2016 but their financial confidence had plummeted due to the uncertainty over Brexit.
Facebook users are now less likely to share personal information on the social network, instead opting to cross-post content from friends or other media platforms, according to new research.
EU watchdogs have demanded revisions to a consumer data sharing deal with the US, intended to be a replacement for the long-running ‘Safe Harbour’ pact between the two regions.
US media giant CNBC is launching a full-service, in-house commercial agency, continuing the trend for media owners taking their creative team in-house.
Annoying ads that take up too much screen space are the top reason for using an ad blocker, according to new research.