Most brands experienced trademark infringement in past year – report
74% of brands experienced trademark infringement in the past year, with four in 10 saying infringement had increased, according to new research.
Germany
What would happen if the internet shut down for 1 hour?
Which countries would lose the most money if someone actually broke the internet? This new report from Website Builder Expert (WBE) finds that China would suffer the most.
Damn lies and statistics? Only 5% think current digital ad research is adequate
Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality, according to (ironically) new research.
Nielsen to measure YouTube mobile app usage
Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany to measure how effective ads served on its mobile app are at reaching target audiences.
Top 25 virals of 2017: Pranks, personalisation and politics
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
‘Digital Fragmentation’ poses new challenges to global growth
A new report warns that while ‘digital fragmentation’ risks frustrating companies’ plans for future growth and innovation, the UK is at the forefront of the response to this.
Blis debuts ‘Smart Trends’ analytics tool that tracks movement data
Location technology firm Blis has launched Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.
Emotional engagement with consumers ‘could boost retail sales 5%’
Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers, according to new research.
Brand loyalty: 5 questions you should be asking to become an ‘experience business’ in 2018
Brands need to become an ‘experience business’ in 2018, according to a new study that outlines 5 key issues facing brands looking to win over customer loyalty into next year and beyond.
Adobe launches first “programmatic-only” campaign
Adobe is aiming to prove that the future of ads is programmatic, launching its first completely automated campaign on social media, mobile and TV.