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France

Yahoo streams new Football Show 24/7 for World Cup

June 7, 2019

Yahoo Sport UK will bring football fans closer to the 24 teams taking place in the Women’s World Cup this summer over seven rounds with a weekly video series presented by sports journalist and broadcaster Lynsey Hipgrave.

Ads, Content brands, France, games, sport, UK

Budweiser supports England Lionesses in World Cup ad campaign

June 7, 2019

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

Ads, Content, News, Video, Viral Europe, France, Japan, marketing, music

European digital advertising sees fastest growth since 2011- IAB

June 7, 2019

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

Ads, Content, Mobile, News, Search, Video, Viral advertising, Entertainment, Europe, France, Germany

The rise of ‘direct-to-consumer’ brands: Simply Cook, Made.com and Dollar Shave Club lead the way

May 22, 2019

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

Ads, E-commerce, News advertising, brands, Facebook, France, Germany

No more cat and mouse advertising? Brits ‘fed up’ of retargeted ads

May 16, 2019

Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.

Ads, Content, News, Search, Social advertising, brands, France, Germany, marketing

Google offers retailers tips and stats with ‘Grow My Store’

May 15, 2019

Google has launched a new tool to help retailers improve their customers’ online and omnichannel experiences called ‘Grow My Store’.

E-commerce, News, Search France, global, Google, Search, Spain

Heetch raises $38m in funding for ridesharing platform

May 13, 2019

Paris-based high-growth ride-sharing platform Heetch has raised $38m in a Series B funding round as it looks to expand in French-speaking countries.

Mobile, News Europe, France, global, local

Hertz multimedia campaign pushes new Premium Fleet

May 13, 2019

Car rental company Hertz is rolling out its biggest promotional campaign of the year so far with a multiplatform, pan-European push through Adjust Your Set that features car influencer Becky Evans – aka @QueenB on Instagram.

Ads, Content, Social France, Germany, global, Italy, marketing

Bitcoin bounceback? Wealthy look to increase cryptocurrency exposure

May 7, 2019

More than two-thirds of high-net-worth individuals will be invested in cryptocurrencies in the next three years, reveals a new global poll.

News Amazon, Australia, demographics, France, Germany

23% of global domains targeted by cyber-attacks

May 3, 2019
More than one in two people fear their identity being stolen by fraudsters
More than one in two people fear their identity being stolen by fraudsters

Almost one-quarter of brands have had their domain targeted by cyber criminals with brands taking a siloed approach to domain security and management, according to new research.

News, Regulation brands, France, Germany, global, Italy
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