Quantcast helps brands to tap into more live audiences with new tool
Ad tech firm Quantcast has launched a live consumer insights tool for advertisers and campaign planners.
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The rise of dating apps: Global trends of the ‘Tinder Generation’ [INFOGRAPHIC]
This week saw Tinder top the Apple App Store for the first time in the paid content category. This new infographic looks at how global use of dating apps has evolved.
Is Amazon about to enter the banking sector?
Could we soon be opening an Amazon bank account and getting loans and mortgages from the e-commerce giant? The e-commerce delivery expert ParcelHero says the UK finance industry can bank on it.
Global affiliate marketing revenue growth up 16% during winter holiday period
Revenue from affiliate marketing within global publishers and advertisers increased by 16% year-on-year, with an average 4% increase in the number of orders, according to new research.
Snap shares dive 17% as user growth slows
Snapchat shares have plummeted 17% as the social media firm saw user numbers and revenues grow slower than expected and losses rise nearly fourfold, amid increasing competition from Instagram.
Global smartphone demand hits new high as sales price rises
Global smartphone demand totaled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.
Businesses expect to survive “less than four years without digital transformation”
A new global study has found that most organisations expect to survive less than four years should they fail to keep up with digital transformation, either going out of business or being absorbed in that time – and 80% already believe that digital transformation is leaving them behind.
UK ad viewability rises (but still lags behind France and Germany)
Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to new research.
World Emoji Day 2017: are we over the emoji? 😭
Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research.
Retailers are ready for AI marketing (but 70% see tech skills as barrier to success)
While artificial intelligence is becomes a major new tool for marketers, nearly one in two retailers are missing out on leveraging AI marketing to better understand customer behaviours, according to new research.