France
Carrefour and Google team up for voice shopping in France
Carrefour and Google have partnered for three digital shopping initiatives, including voice search, cloud computing and AI.
90min creates localised user-generated World Cup sites with big brand sponsors
Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans.
World Cup 2018: Analytics reveals most anticipated matches
With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.
Overconfidence on productivity ‘hampering marketing firms’ performance’
The vast majority of media and marketing bosses rate their skills highly relative to their peers, but they invest little time in making their businesses run better, according to new research.
Sports tourism to benefit brands that keep their eyes on the ball this summer
From balls to bikes, advertisers have a lucrative opportunity to engage with travellers during this year’s summer of sport – kicked off by the World Cup this month.
Three-quarters of CIOs say the need for rapid innovation puts customer experience at risk
Organisations release new software updates three times an hour, but 64% of CIOs are forced to compromise between faster innovation and perfectly working software, according to new research.