South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity – and laundry brand OMO, with a stated purpose of unlocking human potential … [Read more…]
Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive.
Procter & Gamble is reducing the number of agencies it works with globally in PR, advertising and marketing, as the FMCG giant looks to improve spending efficiency across the business.
At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, looks at how the situation developed, and how Nestlé reacted and managed … [Read more…]
Unilever has struck a deal with JD Worldwide, a cross-border e-commerce platform linked with Chinese web giant Tencent, as the FMCG conglomerate looks to expand its online presence in the Asia Pacific region.
To promote its new ‘Hidden Valley For Everything’ dressing, Clorox partnered with BuzzFeed to expand on its nickname “The New Ketchup,” in a fun, engaging way. This case study looks at how the FMCG firm enjoyed a 400% brand lift in social sharing via native content marketing.
Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.
ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers.
2014 was a breakthough year for digital marketing in india, with a surge in smartphone use and car buying switching to digital channels in significant numbers. Neislen looks at the top insights and trends that received maximum eyeballs and engagement this past year and here’s our pick of the most popular trends impacting the Indian … [Read more…]
In the year when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. Online video and native ads are turning brands into publishers- and they need to adapt fast. This year we saw ‘old empires’ like Disney and DreamWorks bet on digital futures, while BuzzFeed’s … [Read more…]