Last month, Procter & Gamble embarked on the company’s biggest campaign in its 174 year history, using its Olympic sponsor status to push an emotive message celebrating mothers worldwide (a key demographic for the FMCG brand). See below why it’s our video viral of the week…
Last month, Procter & Gamble embarked on the company’s biggest campaign in its 174 year history, using its Olympic sponsor status to push an emotive message celebrating mothers worldwide (a key demographic for the FMCG brand). See below why it’s our video viral of the week…
Sunday is the most engaging day for FMCG and telecoms brands on social media, while Tuesdays are best for Automotive sector, according to new research.
Mobile advertising spend has grown a massive 157% year on year increase to £203m in UK, up from £83m in 2010 to £203m in 2011.
Both paid search and display advertising fell around 6% in the last quarter of 2011 in the US, as big advertisers tightened their belts. For the year, paid search dipped nearly 3% but display ads rose 5.5%, according to a new study.
2011 marked the year that many FMCG brands went social. For some it was small-scale exploratory activity. For others the creation of a Facebook Fan Page or Twitter profile was a social land grab to directly counter the plethora of unofficial pages/profiles that have emerged. However for some of the more forward thinking brands it … [Read more…]
Measuring the offline effect of online marketing has been one of the biggest challenges in consumer insight data and analysis since the start of online marketing. As the research giants become more focussed on digital, they’re picking up the big contracts. Dunnhumby is the latest to announce wins of Reckitt Benckiser and Danone – and … [Read more…]
Online advertising delivers substantially higher ROI and sales uplift than TV and achieves reach equal to press and outdoor, according to new research.
Mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments, according to a new study.
FMCG giant Unilever has launched a Facebook page to engage directly its consumers and get instant feedback on initiatives with key brands such as Walls, PG Tips and Persil.