Facebook starts showing ads to non-members on external websites
In a major move against Google, Facebook will begin showing adverts to people around the web; not just at those not logged in, but those without an account at all.
Japanese chat app Line takes on Snapchat Lenses with ‘Egg’
Japan-based messaging app Line has launched its own selfie filter app, imitating a popular feature on Snapchat.
The death of passwords? Most consumers want biometric security
Over half (52%) of consumers want biomentrics and other modern authentication methods over traditional passwords, according to new research.
TV ads still ‘most impactful advertising channel’
Despite the rise of YouTube, Facebook and Snapchat, it seems that good old fashioned TV commercials are still the most powerful ad channel, according to new data.
Unilever interview: “Ad blocking shows industry needs to rethink mobile creativity”
Unilever’s chief marketing officer Keith Weed has said that ad blocking has come about because people find digital advertising irritating, and so advertisers and agencies need to rethink how they communicate with consumers on mobile devices.
Facebook revamps Trending Topics after political bias row
Facebook is changing the way it runs its Trending Topics feed, following accuastions that the social network is deliberatley excluding right wing politcal subjects from its charts.
Chewbacca Mum: Kohl’s capitalises on Facebook viral that got 135m views
Last week, a mother’s video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl’s, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react fast in a social world.
Google takes on Slack and WhatApp with ‘Spaces’ group sharing tool
Google has launched Spaces, a collaborative messaging app similar to the increasingly popular Slack.
Instagram tests new ‘Facebook-style’ analytics tools
Instagram is testing a new analytics tools that provide deeper analytics as the Facebook-owned photo-sharing platform aims to provide more value to brands and marketers.
Twitter to exclude photos and links from 140-character limit – report
Photos and links will no longer count towards Twitter’s 140 character limit, as the social network looks to give its users more room to tweet, according to a new report.