The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research.
Verizon have announced the purchase of Yahoo ending speculation on the future of Yahoo. Verizon will $4.8 billion for the business. An announcement was made before NY stock exchange opened earlier today. Once one of the most dominant dotcom businesses, like AOL it never really recovered from the dot-com crash, and has struggled to find … [Read more…]
Facebook has boosted its s mobile app install ads with a new feature called ‘App Event Optimization’, which targets users who are the most likely to take specific actions within their apps.
Yahoo is preparing for a third round of bids for the company, as the embattled web giant sees its losses widen to $440m.
Which global region uses Facebook the most? And what is the average friend number for users? This new infographic from Dark Bear Web Solutions looks at some of the key facts behind the biggest social network in the world.
With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels.
From retargeting to location-based marketing, personalisation in advertising is becoming ever-more sophisticated. Elena Lockett, marketing assistant at FM Outsource looks at four different personalised targeting methods, with advice on how to get the most of your customer data.
The EU’s General Data Protection Regulation (GDPR) is the biggest shake-up of data protection laws for 20 years, promising bigger fines for companies that fail to look after consumer’s data. Peter Galdies, Development Director at DQM GRC, offers 6 reasons why GDPR is here to stay, despite the UK’s decision to leave the EU last … [Read more…]
Facebook’s like button is getting a new look, swapping the letter ‘F’ with the more universal thumbs up symbol.
Facebook Messenger has begun testing ‘Secret Conversations’, a feature that enables end to end encryption for conversations within Messenger with private messages that can disapear.