Whether we like it or not, the UK is a nation of game consumers. Here, Howard Williams, marketing director of digital engagement specialist Parker Software, talks about the benefits of live chat for the gaming industry.
Earlier this year, Facebook launched chatbots on its messenger platform, ushering in a new era of AI customer service. Four months on, social customer service firm Sentiment looks at seven of the best uses of branded chatbots.
Facebook is taking measures to supress so-called ‘clcikbait’ articles on peoples newsfeeds (stories with intuiging headlines but little newsworthy content), instead favouring “authentic stories”.
Instagram has launched a new Snapchat-style feature that lets users share a series of moments and then customise them with text, drawings and emoji icons.
Facebook is testing mid-roll video spots in its live streams from big publishers, as the social network looks for new ways to monetise the popular new trend for user-generated broadcasting.
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