Fake profiles could be responsible for a significant proportion of Facebook ‘likes’, causing inflated figures that lead brands and advertisers to waste time and money on social media campaigns, according to a new report.
When is the best time to make that important social media announcement to your fans? This infographic from agency Raka Creative offers a guide to getting your timings right.
This iPad app and video campaign from Kraft harks back to school days and macaroni art. See why it’s our video viral of the week below…
Cadbury has launched a new social media campaign for Wispa, celebrating ‘Time Well Mis-spent’ with a new competition.
Frozen food retailer Iceland has embraced social media as part of its new ‘My Iceland’ marketing campaign to generate customer feedback about their in-store experiences.
Facebook is preparing to launch its own job board this summer, in a move that could pose a threat to LinkedIn, according to a new report.
Microsoft has hit back at Kogan over its ‘Internet Explorer 7 tax’ stunt of last month, according to the outspoken boss of the online retailer, removing it from Bing’s search results.
Facebook has launched its App Center in 8 countries, as the social network looks to boost its much scrutinised mobile business.
More agencies and brands are shifting their attention from Facebook towards “the rest of the Web”, with the numbers planning on decreasing their Facebook spend are five times higher today than they were pre-IPO, according to the results of a new survey.
Facebook is planning to release a new type of mobile advertising system that will be targeted to the types of apps that customers use on their handheld devices, according to a news report.