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Kingston rolls out eSports gaming campaign with Post Malone

January 17, 2019

HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.

PrettyLittleThing boosts ‘next purchase’ with loyalty platform

January 17, 2019

PrettyLittleThing has partnered with Narvar, a technology company helping retail brands deliver premium post-purchase experiences.

Nearly 15% of job seekers use social media to land a new job

January 10, 2019

Job seekers rely on a mix of digital platforms and traditional methods to find their next job, a new survey finds.

Twitter reveals ‘Ice Breaker’ tool to encourage more positive debates

January 9, 2019

Twitter is launching new tools designed to encourage healthy debate the platform, including an ‘Ice Breaker’ function, as the social network looks to tackle abuse on the platform.

How marketers can meet the needs of the customers of the future – and why that means today’s customers too

January 8, 2019

Due to the drastic changes in the relationship between consumers, content, and brands, marketing activities now are often misaligned with consumer expectations. Amy Fox, Product Director at Blis, location data specialists, explains how marketers should adapt their strategies in order to keep up with an ever-evolving digital ecosystem.

The creative advertising landscape – 2019 predictions

January 4, 2019

Bertrand Cocallemen, global creative director at Teads offers some thoughts on the year ahead in advertising Transparency, accountability, and safety rising in relevance.

Just 1 in 10 have plan for online presence after they die

January 3, 2019

Only 1 in 10 have accounted for all of their online assets, and nearly half (47%) haven’t accounted for any at all, according to new research.

Angry Birds goes VR with ‘Isle of Pigs’ game

January 3, 2019

Angry Birds fans will soon be able to flock to a far away island to battle green pigs in virtual reality with the latest Angry Birds game, set to debut in early 2019.

The 10 worst marketing fails of 2018: Spotify’s ‘Drake spam’, lady-friendly crisps and fake robots

December 19, 2018

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

Odd news: The 10 weirdest digital stories of 2018

December 19, 2018

From Amazon’s car boot deliveries to Samsung’s foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.