Over two-thirds (70%) of brand pages on Facebook post less than one update per month, with company pages among the least social, according to new research.
India’s social media regulation has come under scrutiny this week, after two girls were arrested for posting a Facebook comment criticising a shutdown of the city after the death of a local political leader.
Facebook has begun to move its North American users to HTTPS connections, which are more secure than HTTP connections, the previously default. The Internet protocol is commonly used by banks and other security sensitive websites.
Almost a third (32%) of all web users in the UK are sharing their customer service experiences – whether good and bad – online through social media and blogs, according to new research.
A new social media website based around recommendations, called Snoox, has launched, available online and as a Facebook app this week. The point of Snoox is to encourage us to follow the advice of our friends instead of complete strangers. But Steve Hurn, CEO at Cloud-based social commerce company Reevoo asks: should we put our … [Read more…]
As advertisers seek more value from their social media campaigns, a new report indicates that views, not clicks, are the most valuable factor in getting conversions.
Social media analytics firm Socialbakers has secured $6 million funding to further expand its measurement platform.
US flavoured milk brand Oak claimed it had been ‘inundated with fans complaining they coundn’t buy their product in their local stores. In response, parent company Parmalat staged a series of ‘reverse robberies’ and posted the results on YouTube and Facebook. See why its our video viral of the week below…
Facebook has launched a ‘conversion measurement’ tool, letting firms track purchases made by social networkers who have viewed their ads, as the firm looks to woo advertisers looking for more accountable ways to run social media marketing campaigns.
Yahoo has been in talks with Facebook over a possible search deal that could see an end to its partnership with Microsoft’s Bing, according to a news report.