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  1. Hmmm… this sounds like Facebook adopting the distorted logic that BARB relies on.
    10 million people ‘saw’ your ad. Your sales are up. Therefore, the ad worked. So spend even more…..
    So Facebook can go a bit further than BARB, in actually pinpointing who “saw” any particular ad. But how do they know WHICH ad (or even some other communication) that actually triggered the buying decision?
    They don’t… but it makes for a good sales ploy.
    Consumer buying decisions come about as a result of a multitude of mechanisms. Who’s brave enough to pinpoint the precise buying trigger on any one happening?

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