Whisbi adds video shopping agent for Facebook brand pages
Lead management technology provider Whisbi has launched a new Facebook tool letting marketers implement a video agent to engage customers directly through their Facebook page.
Colgate ‘Invisible Nasties’ Facebook fans get coupon for 360° toothbrush range
Colgate has engaged Coupons.com (UK), the leading provider of secure digital coupon promotions for FMCG brands and grocery retailers, to manage coupon distribution on Facebook for their ‘Invisible Nasties’ campaign.
Facebook and Google deny role in PRISM web-spying programme
Facebook, Google and Yahoo have all issued denials that they have been providing the US National Security Agency with user data, amid a growing global privacy scandal.
WPP offers real-time brand insights on Twitter
WPP has partnered with Twitter to give advertisers deeper insight into how people use the social network.
Facebook case study: Penguin India gets 7000+ event registrations in 2 weeks
The case study details how AliveNow helped Penguin India garner over 7,400 registrations in a 2 week period for the 10-day gala event held in New Delhi. Spring Fever is one of Penguin India’s flagship events attended by celebrities like Shobhaa De, Vikas Khanna, Ruskin Bond, Vikram Seth, Ramchandra Guha, etc, who interact with book … [Read more…]
Father’s Day shopping trends: Mum’s the word for holiday gifting [infographic]
UK shoppers’ splash out an average of 75 per cent more on their mums on Mother’s Day than their dads on Father’s Day? With Father’s Day just around the corner, are dads getting short-changed? This infographic from Rakuten looks at Father’s Day shopping trends around the world.
Facebook halves number of ad formats: simpler options for marketers
Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives.
'Generation Y' favours internet brands- Amazon more popular than Google (infographic)
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey.
Guest comment: Connecting commuters: on the road and always online
Andrew Barnett, MD at Ubiquitous discusses the arrival of Wi-Fi in the black taxi, something to be hailed by passengers and marketers alike.
Habbo Hotel adds social login feature
Social entertainment company Sulake, has chosen Janrain, provider of user management solutions for the social web, to help improve the user registration experience on its social networking site Habbo Hotel.