Facebook’s new ‘Hyper-Local’ ads target people within a mile of business
Facebook has launched a new tool that lets advertisers target people within a set radius of their business.
Facebook seals WhatsApp deal as value rises to $22bn
Many eyebrows were raised when Facebook bought WhatsApp for $19bn back in February. But closing the deal this week has seen the chat app’s value rise even further to $22bn.
Mobile demographics: Brands should think multicultural
Brands should consider the diversity of U.S. mobile users in digital campaigns, as 58% of Hispanics and African Americans owning smartphones versus 52% of Caucasians and Asians, according to new research.
Facebook cracks down on ‘fake likes’: Sues scammers for £1.3bn
Facebook has stepped up its battle against spammers who promise to deliver “likes” to its members, and warned users on using such scams.
Yahoo close to investing $10bn in Snapchat?
Yahoo is reportedly close to investing $10bn in popular photo sharing app Snapchat, as the embattled internet giant continues its focus on mobile services to compete with the likes of Google and Facebook.
Chat app wars: Google to launch WhatsApp rival?
Google could be developing a chat app to rival Facebook’s WhatsApp, targeting developing markets.
Facebook sorry for psychological social experiments
After the strong backlash Facebook received for its “emotional contagion” study published in June this year, the social networking giant announced changes to its research framework last week.
Hobgoblin Facebook gameshow targets Halloween market
British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune.
Facebook sorry for drag queen name ban
Facebook has apologised for imposing a ban on fake names, a move that particularly affecting performers and drag queens, and has clarified that it will now allow ‘authentic’ names on the social network, even if they are not the user’s real name.
Right to reply: Will consumers ‘like’ Facebook following them around the web?
Moving beyond the social network, Facebook ads will now follow you around the web. Leah Pope, the VP of Marketing at Synthesio looks at Facebook’s roll out of its new ad platform Atlas, and the impact it will have on brands and marketers.