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Europe

Lexus rolls out new website across Europe

July 2, 2012

Lexus, the luxury vehicle division of Japanese car manufacturer Toyota Motor Corporation, has begun the roll out of its brand new European website, imagined, designed and built by full service marketing and technology company Amaze.

Uncategorized analytics, content, Europe, marketing, media

Murdoch confirms News Corp to split publishing and media operations

June 29, 2012

News Corp is to separate its publishing and media and entertainment businesses into two publicly traded companies, with the proposal receiving support at a board meeting this week.

Uncategorized Australia, brands, Entertainment, Europe, global

Top tips: What widget is right for me?

June 28, 2012

There are a vast aray of widgets available to website owners, from Facebook ‘likes’ to comment boxes. But what Widget suits your business? Harvey Sarjant, Director of Business Development Europe, RadiumOne offers a guide…

Uncategorized advertising, brands, content, Europe, Facebook

AFP Twitter tool tracks global politics with ‘E-Diplomacy Hub’

June 25, 2012

Agence France-Presse (AFP) has launched “the e-diplomacy hub”, an Internet-based application that measures and visualises the presence and influence of diplomatic actors on Twitter.

Uncategorized blogging, Europe, Facebook, France, global

More email marketing being junked as ISPs tighten security

June 22, 2012

The increase in worldwide spam volumes has lead to more legitimate email marketing messages being consigned to the ‘junk’ bin, according to new research.

Uncategorized Australia, Brazil, China, email, Europe

Digital ‘to account for 35% of UK ad spend this year’ as TV revenue growth forecast halved

June 21, 2012

UK internet advertising spend is forecast to grow 10.3% this year, accounting for more than a third of all UK ad spend, according to a new report.

Uncategorized adspend, advertising, Asia Pacific, China, Europe

WPP snaps up digital agency AKQA

June 21, 2012

Advertising giant WPP has bought independent digital agency AKQA for an undisclosed sum.

Uncategorized advertising, content, Europe, Google, media

Yahoo hires former Google exec to boost ad revenue

June 19, 2012

Yahoo has hired former Google exec and AdMeld boss Michael Barrett as its new chief of revenue.

Uncategorized advertising, Europe, Google, Yahoo

24/7 boosts mobile app advertising

June 15, 2012

24/7 Media, WPP’s marketing technology company, has launch of a new software development kit (SDK) for 24/7 Mobile, offering in-app ads for iOS and Android devices.

Uncategorized advertising, Android, apps, Europe, marketing

Rakuten buys Spanish web TV firm Wuaki.tv

June 14, 2012

Japanese ecommerce giant Rakuten has acquired Spanish streaming and video on demand business, Wuaki.tv.

Uncategorized content, ecommerce, Europe, France, global
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