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Europe

Six Nations marketing: Brands must tackle tech to convert rugby fans

February 18, 2015

With the Six Nations tournament well underway and the World Cup coming later this year, new research reveals that over half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home on the TV and this ‘second-screening’ is not just a sofa habit, with 44% of fans also multi-tasking at the … [Read more…]

Uncategorized brands, content, email, Europe, games

Valentine’s Day shopping habits: Mobile users search for luxury gifts

February 18, 2015

More people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping, according to new data.

E-commerce brands, content, Europe, marketing, retail

Apple overtakes Android sales in US

February 9, 2015

Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years.

Mobile Android, Apple, brands, China, Europe

BT buys EE for £12.5bn to create communications giant

February 5, 2015

BT has bought the UK’s largest mobile operator EE for £12.5bn as the telecoms firm expands into the lucrative ‘quad play’ sector to take on Sky.

Mobile broadband, Europe, retail, UK

Facebook now tracks users off-site to rival Google ads

February 5, 2015

A new Facebook privacy policy allows the site to track users activity even after the have left it, with all users automatically signed up to it.

Social advertising, analytics, behavioural targeting, Europe, Facebook, Google, Privacy

Facebook urges UK users to register to vote

February 5, 2015

Facebook is prompting its users to register to vote on Thursday, in conjunction with the Electoral Commission, marking the company’s first intervention into British electoral politics.

Regulation, Social Europe, Facebook, government, India, UK

Google forced to reveal more data collection practices

February 3, 2015

Google is to rewrite its privacy policy following pressure from the UK Information Commissioner’s Office.

Regulation Europe, Google, Privacy, UK

Raspberry Pi 2 to support Windows 10 as $35 computer tackles digital divide

February 3, 2015

Raspberry Pi has launched a new version of its successful ‘DIY computer’- with future support for Windows 10 when it goes live later this year.

Mobile, News brands, China, Europe, Latin America, marketing

Data-driven marketing drives customer loyalty

January 30, 2015

Marketers who use data insights to drive marketing campaigns are three times more likely to report competitive advantage in customer loyalty than those who don’t, according to new research.

Ads advertising, analytics, Europe, marketing, retail

The battle for consumer data: Facebook beating Google for social logins

January 28, 2015

Facebook is leading the race to own customer identity, accounting for more than 60% of all social logins, as the social network and Google look to boost their consumer data.

Social Amazon, ecommerce, Europe, Facebook, Google
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