UK adspend up 4.2% after Brexit vote
UK adspend posted 4.2% growth in Q3 2016, defying uncertainty caused by the EU referendum, according to new research.
Europe
New report reveals strategies of world’s most customer-centric brands
The world’s most successful retailers are those with a laser focus on their customers’ needs, according to customers surveyed in dunnhumby’s Global Customer-Centricity Index (CCI).
Top 20 passwords of 2016: “123456” still most popular
The most common passwords of 2016 include “123456”, “qwerty” and “111111”, according to new research.
Baidu rolls out maps to rest of world with HERE
Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE.
Advertising “underpins the EU economy” says Deloitte
Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study.
WEF Global Risks report: Society “not keeping pace with technology”
Economic inequality, societal polarization and intensifying environmental dangers are the top three trends that will shape global developments over the next 10 years, according to the 12th edition of the World Economic Forum’s Global Risks Report, which was published this week.
Orangina pranks customers with #shakethedispenser viral camapign
Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink.
Season’s Tweetings: Social media replacing Christmas Post
This year, a quarter of Britons will shun sending traditional Christmas cards, with 52% now opting to spread their festive cheer digitally via social media and messaging apps.
IAB white paper: Native ads and content marketing
IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.
Mobile commerce trends: Retailers not fully maximising mobile revenue
Smartphones are rapidly increasing their share of online retail traffic in Europe, with a 54% year-on-year increase in visits to retail sites from smartphones in 2016, according to Adobe’s 2016 Mobile Retail Report.