WhatsApp teams with iAdvize to boost customer service for brands
Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp.
Europe
Nissan reveals ‘secret’ driverless car tests in London
Carmaker Nissan has been quietly testing its new driverless cars on public roads in London.
Half of marketers “feel disconnected from the senior leadership team”
Over half of marketers (52%) think that other C-level execs don’t understand marketing, as marketers realise they need to do more to communicate the value of martech at a business level, according to new research.
No Brexit plans in place for 68% of British retailers
The impact of Brexit has been mixed, with just over half (51%) of retail decision makers surveyed saying that they have seen an impact on sales in the UK since the EU referendum in 2016, with most favouring a so-called ‘soft Brexit’, according to new research.
The Saucy Fish Co. begins digital push for new frozen range
The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze.
EU privacy rules: One in four firms “still unprepared for GDPR” (and Brexit won’t help)
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to new research.
Global digital trends in 2017: Half the world now owns a smartphone
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.
IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme
The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.
ATTRAQT buys Fredhopper to boost “visual merchandising” ecommerce tech
ATTRAQT Group plc has conditionally agreed to acquire European onsite search, navigation and merchandising software provider Fredhopper, for £25m.
UK beats US and Europe for Christmas 2016 mobile spend
UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device.