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Europe

WhatsApp teams with iAdvize to boost customer service for brands

March 20, 2017

Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp.

Ads, Mobile, Social brands, CRM, Europe

Nissan reveals ‘secret’ driverless car tests in London

March 7, 2017

Carmaker Nissan has been quietly testing its new driverless cars on public roads in London.

News Europe, government, technology

Half of marketers “feel disconnected from the senior leadership team”

March 1, 2017
Executives ‘shunning peers for external advice’ in pandemic
Executives ‘shunning peers for external advice’ in pandemic

Over half of marketers (52%) think that other C-level execs don’t understand marketing, as marketers realise they need to do more to communicate the value of martech at a business level, according to new research.

Uncategorized Australia, CRM, Europe, global, marketing

No Brexit plans in place for 68% of British retailers

February 24, 2017

The impact of Brexit has been mixed, with just over half (51%) of retail decision makers surveyed saying that they have seen an impact on sales in the UK since the EU referendum in 2016, with most favouring a so-called ‘soft Brexit’, according to new research.

E-commerce, Regulation ecommerce, Europe, global, government, retail

The Saucy Fish Co. begins digital push for new frozen range

February 21, 2017

The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze.

Ads, Content, Video content, digital marketing, Europe, marketing, media

EU privacy rules: One in four firms “still unprepared for GDPR” (and Brexit won’t help)

February 15, 2017

A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to new research.

Ads, Content brands, Europe, global, Privacy, Regulation

Global digital trends in 2017: Half the world now owns a smartphone

February 9, 2017

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.

Ads, Content, E-commerce, Mobile, Search, Social, Video digital trends, Europe, global, media, smartphones

IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme

February 7, 2017

The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.

Ads advertising, agencies, brands, digital marketing, Europe

ATTRAQT buys Fredhopper to boost “visual merchandising” ecommerce tech

February 2, 2017

ATTRAQT Group plc has conditionally agreed to acquire European onsite search, navigation and merchandising software provider Fredhopper, for £25m.

E-commerce Asia Pacific, content, ecommerce, Europe, global

UK beats US and Europe for Christmas 2016 mobile spend

January 31, 2017

UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device.

Ads, E-commerce Christmas, Europe, France, Germany, marketing
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