Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign
Men’s footwear brand, Boxfresh is now working with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.
Europe
Is Amazon about to enter the banking sector?
Could we soon be opening an Amazon bank account and getting loans and mortgages from the e-commerce giant? The e-commerce delivery expert ParcelHero says the UK finance industry can bank on it.
World’s biggest advertisers ‘taking back control of their media spend from agencies’
A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.
Global affiliate marketing revenue growth up 16% during winter holiday period
Revenue from affiliate marketing within global publishers and advertisers increased by 16% year-on-year, with an average 4% increase in the number of orders, according to new research.
White paper: IAB Europe offers guide to Programmatic Mobile
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that mobile display grew by 52.9%.
Global smartphone demand hits new high as sales price rises
Global smartphone demand totaled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.
IAB members help shape new “Standard Ad Portfolio”
The IAB Tech Lab has released the New Standard Ad Portfolio, a set of recommendations for advertisers deciding on which format and device to reach consumers.
UK ad viewability rises (but still lags behind France and Germany)
Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to new research.
Global messaging app trends: 16% rise in one year
An extra 243 million mobile phone users worldwide will start using mobile messaging apps this year, with Facebook Messenger and WeChat leading the way, according to new research.
The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches
Every day staples such as milk and bread, are now among the most searched for online terms – amassing nearly 1.5million searches with leading UK retailers, according to new research.