The vast majority of firms (85%) plan to invest in digital transformation this year, according to a new study looking into the retail, banking, healthcare, insurance, telco, and media industries.
While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey.
On-demand laundry and dry-cleaning start-up Zipjet has deployed StreetPR brand ambassadors to hand out flyers in key transport hubs across London promoting an offer of £10 off a first order.
IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment.
WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with AI, mobile money and edge computing dominating the agenda.
The average percentage of households connected to the internet grew to 48.6% from 44.9%, marking an 8.3% improvement worldwide, according to new research.
Seventeen ecommerce companies featured in the 4th annual Sunday Times SME Export Track 100 league table, which ranks Britain’s small and medium-sized (SME) private companies with the fastest-growing international sales.
One quarter (26%) of British shoppers expect to start using “tap and go” contactless payments with a smartwatch, bracelet, keyring or other forms of wearable payments, according to new research.
Mobile maker Huawei has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car.